Are you looking to increase your income? Running multiple businesses is a surefire way to financial security. However, this is not an easy task and you need a proven strategy to make it happen.
An app that will make it a lot easier for you is Instagram. Instagram is a business hub and there are already over 20 million businesses on the app. This is because Instagram’s business tools and features are there to simplify doing business and help brands grow quickly.
However, if you are not aware of these features, you will struggle to keep your head above water. How can you run multiple businesses with Instagram? In this post you will learn about useful tips that will help you on your way.
We go for it without any fuss!
9 useful tips for multiple businesses on Instagram
1. Open multiple Instagram accounts
Ideally, each of your businesses should have their own Instagram account. This is because every business is unique and you should treat them as such. It also improves efficiency within your business and promotes smooth operations.
Instagram allows you to open up to five accounts with one email address. You can run these accounts from the Instagram app and switch from one to the other as needed. This is especially useful if you run small businesses.
Follow these simple steps to add more than one account:
- Open the Instagram app
- Go to your profile page.
- Tap the hamburger icon and then Settings†
- Select Add Account†
- Tap on Log in to the existing account.
- Enter the login information for the account you want to add and Login†
- Go back to Settings and tap Set up login with multiple accounts to make it easy to access multiple Instagram accounts with a single login.
To switch between the accounts you’ve added:
- Go to your profile.
- Tap your username at the top of the screen.
- Tap the account you want to switch to.
Note: always check whether you are logging in to the correct account before posting. You don’t want to post content to the wrong account.
2. Create Instagram Marketing Strategies for Each of Your Businesses
Depending on the type, your businesses may not share the same audience. Therefore, you need to formulate marketing techniques or strategies that suit everyone and reach the right people.
Understand what every business needs to grow and what kind of content the target audience needs. If possible, hire a consultant in the different business niches and get ideas. Whatever information you collect should form the building blocks of your strategy.
3. Schedule a booking schedule for your different business accounts
Inadvertently, it is possible to get lost in one of your businesses and not pay enough attention to the others. You need to spend enough time on all your businesses on Instagram so that no one suffers.
A booking schedule ensures consistency. It also ensures that your audience in the accounts has content to enjoy. Control how often you post to each account each week.
Also plan campaigns in advance so you don’t forget the right time to publish content. Use a content calendar like Google Calendar or Trello to keep track of your messaging schedule.
4. Make your work more fun with automation
Incorporating automation into your Instagram business is about the best thing you can do to easily manage your accounts. These tools will help you grow your engagements without thinning yourself out in the process.
Unfortunately, many Instagram business owners are unaware of the automation tools available and how they can come in handy. So, here are some ways automation can come to your rescue:
- Schedule messages
- Hashtag Generation
- live chat
- Bulk direct messages
- Automatic Like
- Auto follow
- Automatic Instagram Stories Playback
- Automatic Comments
- Location targeting
- Language Detection
- Filter for fake accounts
The list goes on. Some tools like megafamouse help you buy instant Instagram likes and followers. This will give you instant likes and worry less about how to get followers.
5. Promote your businesses in your business accounts
One way to increase your followers and engagement on Instagram is to promote your businesses through social media. In this case on your different Instagram accounts. It will make you relevant on Instagram as more people from the other accounts know your businesses.
This is a great strategy, especially if your businesses have a similar audience. Take @kyliejenner, a model and businesswoman who promotes her cosmetic brand @kyliecyosmetic on her personal account with over 300 million followers.
If you already have an account with a lot of followers and high engagement, make use of it. Your followers who love your content will rush to your other accounts and participate.
6. Build a consistent brand personality
In case your businesses are different or unrelated, make sure you build a consistent personality for each brand. Your audience should get the same energy or vibe from your Instagram account every time you visit. This means that what your brand stands for doesn’t have to be a mystery to your audience.
For example, @nike has several other accounts promoting different areas of the company. @nikebasketball, @nikefootball and @nikegolf are all parts of the Nike company. However, if you go through these Instagram accounts, you will notice that they focus on basketball, soccer, and golf respectively. Each account is consistent with the motive behind it using unique and targeted content.
7. Track the analytics for each business account
There’s no better way to know your growth rate and progress than with analytics. Your business accounts are self-contained and do not share performance. It is therefore necessary to see which gets the numbers and which does not.
Evaluate any metric such as reach, engagement rate, follower growth, comments, etc. Collect information about your audience’s age, location, likes, dislikes, and user behavior online.
8. Always check notifications from all your business accounts
Notifications notify you of the latest happenings in your account. Make sure you don’t snooze and lose your notifications. You need to constantly check what’s new so you can act on it. Your mentions, comments and tags should not go unnoticed or your audience will perceive your brand as non-interactive.
Enable push notifications to receive notifications and easily follow your multiple Instagram business accounts. You will receive notifications for all your accounts, and each notification identifies the source account. Tapping on a notification will take you to the account whether you’re logged in or not.
9. Get a Social Media Manager
You may not be able to handle all your businesses on Instagram alone. But your businesses don’t have to suffer because you can’t handle them alone. Therefore, make use of the services of a social media manager.
A social media manager oversees your company’s online presence and implements your marketing strategies. They also evaluate the data and statistics of your business accounts.
To call it a day…
Earning from multiple sources may just be the much-needed cure for your financial problems. With Instagram by your side, you should be able to run multiple businesses without stress. We hope you stick to our nine tips and run your business effectively. See you at the top!