TikTok is a dynamic platform that allows content creators to earn a living. Sponsorship on the platform starts with the basic content posted regularly. This attracts potential sponsors. But if you use some more tips, your work will be more attractive and easier. So. here i will tell you How to get sponsored on TikTok.
TikTok is one of the most popular social media platforms worldwide. The video platform has more than 1 billion active monthly users; brands are looking for micro-influencers they can approach as partners. A third of TikTok users buy things because it was recommended by another fellow TikTokker.
You get paid for your hard work creating standout content on TikTok. You can have a real income through TikTok sponsorship. Below you’ll get all the details on how TikTok brand deals work and get profitable partnerships in no time. So learn how to get sponsored on TikTok and know more details.
How to get sponsored on TikTok?
The average income of a TikTok influencer in 2021 was about $55.5 million. That was a 200% increase in the figure than in 2020. TikTok users can earn $150,000 from brand partnerships and Creator Fund pays just 4 cents for every 1,000 views!
If you want to earn big from brand deals on TikTok, you need to figure out which brands you want to partner with. With regard to TikTok sponsorship, the brands pay in exchange for promoting their products and services to other users on the platform. 37% of consumers trust influencers more than brands. This helps to increase the sales of the brands while earning a significant income from social media. There are ways to seek sponsorship on TikTok; they are as follows:
1. Join the Creator Marketplace
An invitation from TikTok to join the Creator Marketplace. When you enter the program, TikTok will help you get potential brand deals. You must meet TikTok’s 100,000-follower eligibility criteria and upgrade to a Pro account. You must also have posted three videos in the last 28 days.
2. Let the brands find you
Optimize your content and profile as it helps make yourself more discoverable by brands. It takes a little more time, but it helps to create the environment needed to attract brands.
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3. Reaching brands yourself
Getting TikTok sponsorship is hard work! To get sponsored on TikTok, you may need to contact brands for sponsorship. You can pitch potential sponsors on TikTok by sending them a media kit, campaign ideas and performance stats. When you partner with a brand, they have the freedom to work in a variety of ways, such as:
Sponsored Posts: Brands pay for one-time sponsored posts for one of their products. These include creative collaborations, hashtag challenges, contests, unboxing videos, and more.
Ads: Brands ask creators to advertise their sponsored posts with paid ads. They can promote your organic content as an advertisement with your approval.
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Affiliate Links: If you’re an affiliate, you get a commission when your followers buy something from a sponsor. Your followers bring you shopping recommendations; it’s a great idea to get monetary benefits through your TikTok account.
These are a few options, but brands are clear when they do influencer marketing. They inform about the kind of video they want or if they are looking for a long term project.
Don’t stop for the first TikTok sponsorship you see in your DMs. TikTok branded deals should be relevant to your niche and audience, so it’s not worth the risk if the sponsor doesn’t feel right for you. Only go for TikTok sponsors if you feel comfortable with them.
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5 Methods to Get TikTok Sponsorship
When you have sponsors in your DMs, you will have to work hard to get your first TikTok branded deal. Follow these five hacks to make yourself the only option for the brands. So let’s get started and learn how to get sponsored on TikTok.
1. Brand yourself
There are nearly 50,000 content creators with over 1,000 followers on TikTok, so you need to showcase your unique work and stand out on the platform. Tell about the unique qualities you have to promote a brand. Below are the points to remember when promoting yourself as a brand.
1. Use a custom color palette or filter on your TikTok videos.
2. Add niche specific hashtags and brand hashtags yourself.
3. Post strong opinions and real opinions that are unique to your niche.
Stick to topics relevant to your niche. When known as a food TikToker, stick to food content only and avoid unrelated topics. Most of the TikTok content should use the same styles and designs.
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2. Build a large following
The number of followers doesn’t matter to the TikTok algorithm like other social media platforms like Instagram or Facebook.
Sponsors need a minimum of 10,000 followers to select you for their promotions. If you have 10,000 followers you will get access to the Creator Fund and with 100,000 followers you will be eligible for the Creator Marketplace. You need as many followers as possible to make money on TikTok with one of the options below. There are several methods to improve your TikTok views and followers, including:
1. Ask viewers to answer a few questions via the comments
2. Post at least one message per day.
3. Stitch or Duet on videos that have gone viral.
4. Use trending sounds or music.
5. Get on the FYP.
Remember that the number of followers may not be enough to get sponsors. They want an engaged following that acts on recommendations. Strengthen your relationships with followers and encourage them to like or comment on your videos. When you get early engagement from your audience, you reach your goal faster.
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3. Post Good Content Regularly
You need to create great organic content for people to notice you. If you’re looking for better opinions on the content, check out the following video tips below.
2. Lip sync.
3. How-tos or tutorials.
4. Your version of a popular meme.
5. Extract or view videos.
Post at least once a day to provide potential buyers with a store of great content.
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4. Upgrade your profile
You need to contact companies for TikTok brand deals. This will help you get sponsored on TikTok. They will look at your profile and see if you fit in with their campaigns. You need to improve the quality of your profile and make it more attractive to brands.
1. Upload a professional photo as your profile picture.
2. Link your Instagram and YouTube accounts.
3. Include a short tagline that describes you and the content you create.
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5. Create a media kit
Brands want to see you being authentic, and nothing screams “hire me” more than a good media kit. A media kit is a professional, designed document that informs brands what they can get when they work with you. Therefore, include all of the following information in your next media kit:
1. A brief idea about your audience demographics and engagement rates and upgrade to a Pro account to access and share your media kit
2. Your way of working with brands
3. Your payment terms.
4. Your contact details and relevant links to other social channels.
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I hope the article helped you clarify the topic How to get sponsored on TikTok. Being a successful influencer on TikTok is not easy, but it is possible. That is why we have included all the necessary details in the article mentioned above. When you follow the above-mentioned hacks and tips, you will get good brand partnerships.
Frequently Asked Questions
How to get sponsored on TikTok?
If you want to get sponsors for your TikTok, you need to follow methods like brand yourself, post regularly, post good content regularly, upgrade your profile and have a media kit handy.
What are the ways to seek sponsorship on TikTok?
If you’re looking for sponsorship, then you need to look for the creator marketplace, let the brands discover you, and work on brand reach, sponsored posts, and affiliate links.
What are the criteria to access the TikTok Creator Marketplace?
If you have 100,000 followers, upgrade to a Pro account and you must post three videos in the last 28 days.