Hey Snapchatters! Welcome back – Good news for you all. But before I actually tell you, I want you all to guess what it is. It is the Snapchat January update! Yes guys, I’m back with the latest Snapchat updates for the month of January 2023. So are you guys excited about Snapchat’s latest update?
Snapchat is one such platform best known among Gen Z. This generation’s day seems incomplete without sending and maintaining fast streaks. And to keep these users engaged and not let it get boring, Snapchat keeps updating its features from time to time. And after every update it is my usual practice to write about it and let you all know what you get under this update.
So, without further ado, let’s start discussing what Snapchat January Update is all about. And what do you get under it?
What is Snapchat January Update 2023?
Snapchat January update is nothing but the addition of new features to your Snapchat according to the current holiday season. So what can you expect during the holiday season? Of course, try Lenses for online shopping, summaries or wraps, filters, and a few new features. And to tell you all, you get everything I mentioned.
So now you know what to expect under this update. And after all this, it’s time to talk about it in detail. So let’s start discussing these features one by one.
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Recent Snapchat January 2023 update
For the ongoing festive season, Snapchat has introduced many interesting features, and the best of all is the Gifting feature. To learn more about this feature and other features included in this update, read what follows in this article.
Snapchat introduces 3 new features for Snapchat+
Below you will get features like app customization, Chat background and Gifting. But keep in mind that these features are available to Snapchat+ users.
Under customization features, you can customize your app features such as a camera record button, app icons, and much more. You can choose to color or you can change the shape of your button to any emoji you like.
Other features include chat backgrounds and gifts. Chat Wallpapers adds colorful backgrounds to your individual chats. It’s something you find in many messaging apps like WhatsApp, Messenger, etc. And now you get it on Snapchat too.
And with Gifting, you can gift someone a year-long Snapchat+ subscription, worth $39.99. If you’re wondering what to get your friend for New Year’s, you can buy him a Snapchat+ subscription.
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Snapchat announces paid add-ons for AR lenses
Use of Snapchat’s AR Lenses for shopping is on the rise, with Snapchat claiming at their annual Lens Fest event (held December 6, 2022) that “over 250 million Snapchatters are engaged in AR shopping lenses since January 2021.” (It’s actually huge)
And this is why Snapchat has decided to launch paid add-ons for AR lenses. Snapchat is even teaming up with its innovative AR makers and developers to expand its AR ecosystem even further.
You will also get AR Spectacles in the near future as Snapchat is actively working on it.
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Personalized Snapchat End of Year Stories
Snapchat recently launched personalized New Year’s Eve stories for its users. Snapchat’s year-end story is nothing but Snapchat Wrapped or Snapchat Recap for 2022, showcasing the best of your Snaps in a video form highlighting various aspects of last year.
You’ll find your year-end story at the top of your Memories section. If you haven’t checked it yet, go check it out now!
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Snapchat Introduces Global Digital Fashion Collection
For the current holiday season, Snapchat has teamed up with H&M to offer its users a digital fashion collection powered by Snap Camera. You can try out three available AR Try-On lenses through H&M’s mobile app or by using Snapchat to try on these clothes. With these lenses you can try out two outfits and one accessory of your choice. And the matching physical collection will be available online from December 8.
In addition to trying on clothes, you will also receive a make-up pass this year. For the year 2023, Snapchat is teaming up with Allure to create lenses that allow anyone, anywhere, to try out the Best of Beauty products with this lens.
And here’s what Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, has to say about Allure’s Try on Lense,”From illuminating blushes to brilliant lip colors, Snapchat’s augmented reality lenses make shopping for new beauty personal, accessible, and fun. We are excited to partner with Allure to bring the best of beauty to Snapchatters everywhere.”
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This brings me to the end of this blog, and I hope you now know what Snapchat January Update is all about and what are all the features you will find in this update. So guys, check it out today. Try all Try-on lenses, gift your friend a Snapchat+ subscription and enjoy your end-of-year stories.
So that’s it for today, guys. Best! And keep visiting our website, Path of Ex, for more such updates related to social media, gaming and technology. Bye! Bye!