How to sell on Pinterest

A started platform for recipes and DIY ideas has now been turned into the world’s largest shopping engine. Moreover, Pinterest is one of the best platforms to sell products. Now you need to think about how to sell on Pinterest? Want to launch your brand on Pinterest?

Pinterest is a potential platform to grow your brand. Do you want to know how? Pinterest has a wide variety of resources to get new customers every day. Pinterest is not just a social media platform. It is an online platform that allows you to launch your online business page. Just creating a business page isn’t all it takes. You should further learn how to use Pinterest to generate blog traffic.

Of course, your journey is not as easy as it seems. All of this requires great strategy planning and execution. Before starting your business, you need to build a brand image of your product Keep scrolling down to understand in depth.

Create your brand to sell on Pinterest

Pinterest is a platform with 47% of visitors as buyers on it. The percentage looks so attractive to grow your business on Pinterest. To get the most out of your Pinterest account, follow the steps below to get your brand ready to sell on Pinterest.

1. Understand your target audience

The first thing to understand before launching a product online is to understand the audience. Understanding customer requirements and needs play a vital role in customizing the product.

To confirm which segment you are targeting. First of all, you need to get a rough estimate of the target’s income, preferences, lifestyle and much more.

2. Create a business account

To promote your brand, you need to create a Pinterest Business account. Pinterest Business is very different from Pinterest Private account. In Business accounts, you have many more options to explore such as analytics, ads, etc.

How to Sell on Pinterest: Create a Business Account

If you’re considering converting your personal account to a business, it’s easy to do. Or you can log in directly to a business account on Pinterest.

Also read Remove boards on Pinterest | Delete or archive boards

3. Start your brand account

When you talk about launching your brand account, the first thought that comes to mind is the brand name or logo. Similarly, to launch a product on Pinterest, you have to create a brand. Therefore, choosing the most appropriate profile picture for your brand is important.

How to Sell on Pinterest: Create a Business Account

Your business account profile picture is a visual identifier of your brand. We need to create the most impactful profile picture for our company page.

4. Link your website to your account

The last step in creating your business account is linking your website to your account. Adding your website is easy on Pinterest. But the real question is how to claim your website on Pinterest.

To claim your website on Pinterest, you need to add meta tags and HTML files to your website. After adding meta and HTML, it will officially connect the website to your account. Each company is authorized to connect to only a single website.

Also read How to unblock someone on Pinterest | Using iOS, Android and Windows

How to sell on Pinterest?

Once you can create a business account on Pinterest, now comes the question: how can you sell on Pinterest account? Pinterest regularly encounters new customers. So no extra effort is needed to get customers to your account. All you have to do focus on is to present your product to the target audience.

Following the tips below on how to sell on Pinterest will turn your social business account into one that you can earn money from. Keep scrolling down to learn how to earn with a Pinterest business account.

1. Create charming images

Pinterest is a visual mine. The content we upload should be attractive to your eyes. Its charm should compel viewers to pin it. Always try that your content should be so attractive to get everyone to click on it. Now you have to think about how my upload can be so appealing every time.

To keep your upload looking attractive all the time, you should:

  • High quality photos
  • Beautiful graphics
  • Correctly sized images
  • Use of bold colors and fonts
How to Sell on Pinterest: Create Charming Visuals

One of the most interesting ways to attract people is to click on it and take your original photo. By the original photo I mean clicking on the product at your coffee table. After that, you can add any text along with the photo. This real touch of product photos will help you de viewer reliability

Also read How to Post Images to Pinterest | A simple guide

2. Focus on Pinterest SEO

Pinterest SEO is different from other social media platforms because Pinterest is a visual search engine. If you use Pinterest, you need to focus on using it focus keywords in your pins, titles or descriptions.

How to Sell on Pinterest : Focus on Pinterest Account

To optimize Pinterest SEO, you need to use the keywords correctly and organically. This in turn extends the reach of your product. An increase in reach is directly proportional to the increase in sales of the product.

3. Rich Pin Display

Rich pins refer to the additional crucial information about the product. The information includes product description, price, title, discounts, etc. Therefore, rich pins are a great magnetic tool to attract interested customers.

How to Sell on Pinterest : Focus on Pinterest Account : Display of Rich Pins

Rich pins are also helpful in understanding whether the product you want to buy is in stock or not. Try to use rich pins as judicially as possible to increase the sales of your product.

Also read Delete Pins on Pinterest | A Complete Guide to 2022

4. Take advantage of Sponsored Pins

Do you have trouble pushing your pins up? I recommend using Promoted Pins along with Pinterest SEO. Promoted Pins will be like jack to boost your sales† You will also be taken directly to the website.

How to Sell on Pinterest: Use Promoted Pins

5. Convert pins to catalogs

A catalog is a great feature available in Pinterest Business account. The characteristic of the catalog on Pinterest is a technology gift for business pages to promote their products.

How to Sell on Pinterest: Convert Pins to Catalogs

Before using the catalog feature, you must get data source approval for all products. Your website will automatically create product Pins once your data source has been approved. Those Product Pins can continue to be used in Shopping ads.

Also read How to Create a Pinterest Board | 3 easy methods

6. Label your products in Shop the Look Pins

Pinterest offers a great feature for creating your shopping bucket, where you can add all the products you want to buy. One such feature on Pinterest is known as Shop the Look Pins. It is a shop lock room created by Pinterest to relieve you, to place all your products in the same space.

How to Sell on Pinterest: Label Your Products

Creating a retail lock room is a manual process; you just need to link to a website. After linking the website you can add a number of products.

7. Post the User Generated Content

User-generated content is original content created in relation to your brand. The use of such original, fully authentic content will be more reliable than any other form of marketing. User-generated content can be in the form of images, videos, reviews, etc.

How to Sell on Pinterest: Post User Generated Content

User-generated content is an integral part of digital marketing recently. User-generated content marketing refers to a strategy that allows customers to participate in marketing campaigns. The business pages that use it the most get a lot of traffic on their pages. The traffic obtained is a good indicator of how you can sell on Pinterest.

8. Integrate content marketing

Digital marketing is never complete without writing content. Writing content is describing your message in the simplest and easiest language. The description should be simple as all users can read and understand it fully.

How to sell on Pinterest

On Pinterest, content writing refers to the description of the pins or any statements you write on your post. All these descriptions help create an appeal in the minds of customers. Therefore, writing content is one of the simplest and most beautiful ways to increase sales on your page.

Also read How to Download Pinterest Board | Save your mood board on your device

Shutting down

Pinterest is the life of today is the most loved platform for shopping. Every shopper loves to shop on Pinterest. It is a very simple process to shop on Pinterest. In addition, it offers a wide range of products per customer requirement.

If you are considering selling your product on Pinterest. No worries. There are many ways to do it. The information shared above will help you learn how to sell on Pinterest.

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