Statistics show that 30,000 new products enter the market every year. Of these products, about 95% fail due to problems such as design flaws, poor market research, low quality or wrong strategies. To avoid failure, you need marketing strategies that generate enough buzz among consumers. Here are some ideas you can use to successfully promote your product launch.
Writing blog posts
Blog posts are a great way to educate your audience about your product. Most consumers still read and write blogs, which is why 70 million posts are published every month by WordPress users.
You can start a blog to provide important details about your product. Update the blog at least once a week and share information and photos about the product development process prior to launch. You can also write guest posts on other relevant blogs. But choose blogs with huge audiences that reach your target market.
Collaborate with influencers
Most consumers require some form of proof before purchasing a new product. This is why you should use influencers to promote your product. Make sure to only partner with influencers who can influence your target market and have significant reach.
Reviews and recommendations from influencers can help you gain the trust of your target audience. Before the launch, you can ask influencers to write or share posts about the product to generate a buzz. You can also invite them to the launch event to create even more publicity.
Using Crowdfunding Platforms
For the product launch to be successful, you need enough money to market the launch and hold a great launch event. Take advantage of crowdfunding platforms and get the money you need for your product launch.
In addition to offering financing, these platforms can help you advertise your product and build a network. If crowdfunding platforms don’t generate enough money, you can use other alternatives. You can borrow money from loved ones or apply for title loans online if you have equity in your vehicle.
Take advantage of social media
Social media marketing has grown tremendously over the years and ad spend is expected to exceed $200 billion by 2024. When planning your product launch, focus on increasing your social media presence.
You can pay for ads and sponsored posts during the product development phase to let your audience know about the milestones you’ve reached. Posting regular updates on your social media platforms will keep your audience engaged. This is also the perfect time to collect customer feedback to improve your product.
Create catchy visual content
In addition to writing blog posts, you need to create eye-catching visual content that you can use on your website and social media pages. Create high-quality graphics, explainer videos, infographics, and custom graphics that explain what your product does and why it’s better than the competition. Visuals play a major role in consumer engagement and anticipation of your product before its official launch.
Launching a new product on the market involves a lot of work. It helps if you have a strategic plan. Use these tips to successfully promote your product launch.