How to use Pinterest Analytics tools for your business in 2022

Pinterest is an image and video sharing platform, also known as “pins”. These pins are pinned to specific message boards such as hashtags on Instagram. Most trending message boards and pins come to your suggestion when you search for travel. You must be wondering why some pins outperform yours. To understand that, you need to familiarize yourself with Pinterest analytics and learn how to use it

When IKEA USA recognized their user demographics as students, they posted more Pins on ‘Dorm Ideas’ and ‘Dorm Accessories’. In that year, their click-through rate to websites increased by 72%. IKEA USA is just another account that benefited from the analysis. Pinterest users are more attracted to visual treats and creative concepts. To compete with that, you need to break down your data analysis of each pin one by one.

Let us guide you through using Pinterest Analytics to grow your business. We’ve covered each section in Pinterest Analytics and condensed the lengthy explanation into a few words. Let’s start!

Why Pinterest Analytics is important | Ultimate Guide to Pinterest Analytics

aesthetic bulletin board;  Pinterest analytics

You know how Pinterest works- eye-catching content strikes!

Sometimes audiences from other niches can also become interested in your content. If you could break down the analysis much better, you can have some content for them. It will help you get more audience. More audience means more business.

It’s time to stop drooling over the number of saves on your pin and develop a strategy that works better for you. So sit back and learn this ultimate guide to Pinterest Analytics.

Also read How to use Pinterest for blog traffic | 6 effective ways

Using Pinterest Analytics | Step-by-step

Let’s start all over again and do our best. To access Pinterest Analytics, you must have a business account. Wondering how to set up a business account for Pinterest Analytics? here’s how,

coffee and books;  analytics image ;  Pinterest analytics

How to use Pinterest Business account

  1. Move to ‘Pinterest’ and sign up first.
  2. To provide ‘details of yourself.’
  3. Fill in the . in ‘fields for your company.’
  4. A good story always wins – so tell your heart about your business in the ‘Tell us about your company’ section.
  5. Get on.

Also read How to make money on Pinterest in 2022 without a blog

Tada! You are now on board.

Bonus point: If you have a website with a subdomain, add an HTML tag to it. Later, claim your website on Pinterest to have a verified check there.

How to Check Pinterest Analytics

business account;  Pinterest analytics

Checking your Pinterest Analytics is no problem. Grab your laptop and follow now,

  1. Log in to your “Pinterest business account.”
  2. Tap on ‘Analysis’ in the top left corner
  3. Select the categories you want to analyze from the drop-down menu-
  • Overview
  • Audience Insights
  • Conversion Insights
  • Video
  • Trends

Also read How to sell on Pinterest | An easy guide for beginners

Check Pinterest Analytics | Drop-down menu data

You may find several options in the drop-down menu. Each section deals with separate information. But you don’t have to sweat just looking at it.

How many of them are known? Not much? Let’s see,

1. Overview – Track Pin and Board Performance

analytic page;  Pinterest analytics
  1. Impressions- It’s the number of times your Pin has been viewed.
  2. Total public It’s the number of viewers viewing your Pin.
  3. Monthly public- It is cumulative public exposure data over a 30 day period.
  4. engagements- The number of times someone clicked or saved your Pin.
  5. Involved public It is the number of interacting users in a day.
  6. Monthly public- It is cumulative data of users who have interacted every month.
  7. Saves/Pins It is the number of times someone has saved your PIN.
  8. Save rate- It shows the percentage of savings generated over time.
  9. Involved public It’s the number of times people interact with your Pins.
  10. Pin Clicks (Closeups)- How many times has a user tapped your pin to zoom in on the content.
  11. close up rate Percentage performance of pins.
  12. Outbound links (link click)- Total clicks to the URL in your Pin.
  13. Link click rate It shows your outbound link performance over time.
  14. Followers Driven- The number of followers after viewing a specific Pin.
  15. top boards- It is the overview of best performing boards.
  16. top pins- Overview of top performing Pins from the last 30 days.

Also read How to make a Pinterest account private in 2022 | Private Pinterest account

2. Audience Insights – Track Your Followers

analytic page;  Pinterest analytics

Analytics Tab → Audience Insights

You can set a date range in audience insights and filter it by engaged audience or total audience. In either case, you’ll see categories and interests specific to the chosen audience.

3. Conversion Insights – Best Pinterest Analytics for Your Paid Campaigns

analytic page;  Pinterest analytics
  • Top Conversion Pin- Analyze your top pin by combining impressions, clicks, save, add to cart and checkout information.
  • Page Visits- The number of times people have visited your website through Pinterest.
  • Add to cart and checkout shows the number of times people have added your items to the cart and checkout.

Also read Remove boards on Pinterest | Delete or archive boards

4. Video – Track your stats from videos

analytic page;  Pinterest analytics

Analysis tab → Video

The video area is designed to measure the performance of your video Pins by analyzing views, total watch time, link clicks, and saved items. You can filter and sort data by device, organic Pins, impressions, clicks, saved items, etc.

5. Trends – See what’s trending right now and create based on that.

It’s a great way to optimize your content strategy. The Trend section in Pinterest Analytics gives you an overview of the current trending topic on Pinterest. You can also view associated pins or issues with that content. You can also analyze the trend by date, such as when it tended.

Also read How to unblock someone on Pinterest | Using iOS, Android and Windows

How Pinterest Analytics Helps Your Business

help with business accounts;  Pinterest analytics

If you run a business, analyzing your Pinterest profile can help you adjust a content strategy every time. People who use Pinterest and trends are periodically exciting in both changes. You can’t sell a Polaroid camera to DSLR enthusiasts. To achieve a successful business, you need to understand our audience.

With Pinterest Analytics you can find out which pin works better with which audience. You can drive more audience to your website by designing your campaigns and content for your most viewership. Pinterest Analytics helps you earn more with an organic audience.

Also read Remove Pins on Pinterest | A Complete Guide to 2022

Shut down

Entrepreneurship is one of the most researched aspects of economics in the 21st century. Social media platforms like Pinterest have improved their flavors of it. A well-updated analysis of Pinterest made things easier to market. This article is a quick guide to Pinterest Analytics. Share it with your entrepreneurs if you found this helpful.

Let’s nurture the customers and let the bank accounts thrive!

Frequently Asked Questions

1. How do I see my Pinterest analytics?

Open the Pinterest app and log in to your business account. Tap your profile picture at the bottom right. Tap the chart bar icon in the top right corner. Select Analysis.

2. What are the best Pinterest analytics tools?

There are several essential tools in Pinterest analytics based on your needs. Saving impressions and click-through rates are some of the most useful.

3. Is Pinterest Analytics Right?

Usually the values ​​can be misleading. Think of Pinterest analytics data as a cumulative sum of information to improve content strategy.

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