Almost all social media platforms like Twitter, TikTok, Discord and Snapchat have introduced paid features on their respective platforms. The users loved its features and over time it was highly appreciated. The company that owns the platforms also benefited from the newly introduced features. Something similar happens in both Meta and Instagram where you would find paid features for Facebook and Instagram.
Here, the feature would provide many choices on the platform and not force payment options on their users. Therefore, the users should not feel that they have to pay to use the feature. The company also plans to take advantage of its features and generate sufficient revenue in the long run.
Therefore, read the whole article to know the news in detail. I’m sure you’ll eventually be excited about the introduction of the paid features for Facebook and Instagram.
Paid features for Facebook and Instagram
There is exciting news from Meta, the owners of Facebook, Instagram and WhatsApp. The company will soon introduce a new group of product organizations that aims to create products and features for the mentioned platforms. A new division is being created to build the paid features for the apps.
This decision to introduce the paid features was introduced when the ad version of Mets a was hit hard after ad tracking in Apple changed digital ad spend on iOS. The new group has been given the name New Monetization Express. It will be led by Pratiti Roy Choudhury, Head of Research for Meta.
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Statement by Meta
In an interview, John Hegeman, VP of Monetization for Meta, which oversees this group, said the company is committed to growing its advertising business, and has no plans to force its users to pay them to run their ads. disable those cases. apps. He even emphasized that the group would try to introduce new features and experiences where the users would have the choice to make their payments according to the products.
Meta’s primary revenue comes from their advertising. In addition to the app, there are various features in Meta’s apps where payment is not mandatory. Hegeman stated that the group would be a central part of the company and that improvisations would be made soon. The diversification can be in terms of revenue or enhanced features for the company.
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How does Meta see the future of the new features?
Five years later, the company sees this feature become big and robust among its users and would bring many benefits to Meta. The group admins on Facebook can access unique content and give virtual stars to their creators.
Instagram has announced that its creators will receive access to unique content on the platform in exchange for a subscription. WhatsApp also charges its users for using their features. In June of this year, Zuckerberg announced that the company would not take away any portion of its transactions through subscriptions and paid features until 2024.
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In the new feature introduced by Meta, the users on both sides would get a lot of benefits along with the innovative features. I think Meta will join the bandwagon of other social media platforms like TikTok, Twitter and others. Therefore, we can only watch and see how the new feature continues in the future.
Frequently Asked Questions
What are the new paid features? for Facebook and Instagram?
The new paid feature of Meta is the introduction of a platform where new features would be introduced to the users in exchange for money.
What is the new feature called Meta?
The new feature is called Meta as New Monetization Express.