Snapchat has introduced a very offensive filter and despite it not being removed, people are still wondering what the filter was all about. It’s not the first time Snapchat has done something controversial; this time Snapchat is at it again. Here’s everything you need to know about the Snapchat juniteenth filter controversy.
From rainbow capitalism to being insensitive to oppressed communities, major forces have done it all. In 2020, Snapchat rolled out a filter referring to Juneteenth and it infuriated people around the world for showing a “smile†
So what was the Snapchat Juneteenth controversy? How has it offended people? Let’s discover everything!
What is Snapchat Juneteenth?
In 2020, Snapchat rolled out a Juneteenth filter with a pan-African flag background and asked Snapchatters to smile to break the chains. The filter was captioned as “JUNITIENTH” and “FREEDOM DAY†
It’s a very stupid way to commemorate the years and years of slavery. What kind of app engineer can’t be sensitive enough to realize that smiling will never solve the trauma. This is not a way to pay your respects, but rather to make fun of Juneteenth.
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Mark S. Luckie posted a video on Twitter with the caption “This SnapChat #Juneteenth filter is… er… interesting. Smile to break the chains? Okay then.†
Apologies on Snapchat Juneteenth Filter
Following the tweet, Snapchat made a public statement apologizing for its controversial Juneteenth filter.
The exact statement was: “We apologize to the members of the Snapchat community who found this Lens offensive. A diverse group of Snap team members were involved in developing the concept, but a version of the Lens that went live for Snapchatters this morning was not approved through our review process. We are investigating why this error occurred so that we can prevent it in the future.†
It seems that Snapchat has become a pro at apologizing, looking at its history of insulting people and repeated controversies.
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Who Made Snapchat Juneteenth Filter?
Snapchat gave the Lens Development project to Looksery in 2015. Snapchat got Looksery for $150 million. According to sources, Looksery’s team is based in Ukraine. Understandably, the people of Ukraine may not be completely familiar with Juneteenth’s concept, but the people who authorized the filter can certainly be blamed.
As Snapchat said, they have diversified employees who work for them. If that’s true, then why didn’t those black employees review the filter before rolling it out?
Snapchat Juneteenth Filters 2022
It’s been two years since that incident and Snapchat has gotten a good response for its Snapchat Juenteenth filter controversy, it remains safe for now. There are multiple filters on Snapchat on Juneteenth that you can use today. Hoping they don’t offend anyone this time.
1. Juneteenth BLM
Snapchat Juneteenth BLM filter is a simple filter with just a Black Lives Matter logo on the cheeks and “JUNITIENTH‘ is written all over it.
Again a pretty simple filter that asks you, “What does Juneteenth mean to you?”
Also read How to Create a Snapchat Filter | A perfect tool for all events
That was all about this article on Snapchat Juneteenth filter. If you liked it, comment below. You can also share this article with your friends and relatives. There were many other Snapchat Juneteenth filters in the Lens Explorer, but these two are the only ones I found safe.
Try them and send Juneteenth stripes now.