According to statistics, YouTube is the second largest search engine, just ahead of Google. It is important to note that Google owns the platform. However, with size comes issues and many channels struggle to get the engagements they need to be a success on YouTube.
If your brand is looking for ways and strategies to get more comments, likes, shares, etc. on YouTube, read our tips below.
Hint in the video
Increase engagement by asking viewers to perform specific actions while watching your videos. Make it clear what you want the audience to do. There are several options to ask when you create new content.
The first is to request at both the beginning and end of your videos. You want to add it at the beginning so those who aren’t ready still get the hint to comment, like, or share. You may also want to use on-screen animations that prompt viewers to comment, hit the like button, or share your content.
Promote your channel
Use traditional promotion methods for your channel and increase engagement. Some promotional opportunities include Facebook, Instagram, Twitter and others that use paid advertising. Advertising on Facebook and Instagram is very effective if you target the audience correctly.
But if you don’t know how to segment an audience, it can get expensive without getting real traction. You can buy YouTube views with Videosgrow – cheap viewing services are available here.
Ask a question
Asking audience questions encourages people to comment on your YouTube content. You can ask them for their opinion on the content, your channel in general, or anything else. Ask for their opinion on something by leaving their opinion in the comments.
Polls provide traction
Polls are great for engagement. Add new polls to your community page and ask fans to vote and comment. There are numerous types of polls you can create, including:
- What the audience thinks of a title screen/introduction.
- What is their opinion on a particular topic?
- The type of content they want to watch next.
- Food YouTubers can ask which dish viewers want.
Reply to comments
Running a YouTube channel takes a lot of time, and some of the best YouTubers sometimes fail to engage their audience with one crucial option: responding to comments. However, responding to comments will create a positive vibe on your channel and will encourage audiences to engage more in the future.
And this doesn’t stop on YouTube either. When promoting your content on other platforms, such as Facebook, Twitter, etc., make sure to respond to comments on those networks.
Make sure videos are the right length
Videos must be of the correct length. Those between seven and fifteen minutes outperform on views, engagements, and other metrics. However, also think about your end goal. YouTube doesn’t like content being shorter than 10 minutes for ads, and you can sometimes be penalized if you go below this time limit.
The longer your videos, the more likely viewers are to switch to a new one. Therefore, aim for videos that are about 11-12 minutes long.
Don’t forget to use cards inside to guide the audience to where to go next. If you want to visit a specific video, mention it in your dialogue and point to the map in the top right corner.
Share content on other channels like Facebook, Twitter and Instagram
Besides YouTube, you are probably on other social channels as well. Also share new videos and content on those channels. Many audiences follow you on countless channels, but only get notifications from one or two. Re-share relevant videos on Twitter on a regular basis, as the lifetime of a tweet is only 10 minutes, which means that many of your followers may miss old videos.
Embed pillar/key videos on your website
Improve your website’s SEO potential while getting more engagement by adding videos directly to your website’s pages/blog posts. Use a YouTube gallery plugin/app/software or automatically embed videos with the software YouTube already has available.
The audience can also watch the video on the blog/page and then go to your channel to post a comment. Or they can like it directly on the website.
Create email newsletters with video
Emails have one of the highest ROIs of any digital channel. Adding a video to an email blast can make them more appealing. So add videos to newsletters to get more of your content read and viewed by the public. Emails with videos see a 300% increase in click-throughs.
Create a match
Nothing creates engagement better than competition. Contests can include elements such as liking the video, sharing it on social media, and commenting on it. Be sure to give away something that is valuable.
Good options can be merchandise, gift cards, or a personal experience. When creating a contest, set a deadline to create urgency and get more people into your contest.
Create a community
Create a brand community on the YouTube platform to build a fan spirit. There are platforms like Patreon and BuyMeACoffee that contain tools to build communities and revenue.
Or create a membership section on your website. Make it worthwhile for your fans; give them earlier access to videos, additional content, mentions, and other benefits that general viewers can’t get.
Improve video/audio quality
When you have good video and audio quality, you improve engagement. You can improve quality by buying the best equipment, better software or hiring an expert. These experts can then support you by adding new sound effects, animations and more.
Create collaboration videos with influencers
Collaborations are perfect for improving audience engagement. Not only are you getting your audience excited, but you’re also marketing your channel to a large, new audience that is likely to follow you. Therefore, the long-term benefits can be much higher than other options on the list.
The SEO of your video is essential. Better rankings in YouTube search will get you discovered by more potential viewers and help you reach more relevant audiences. There are several elements to improve the SEO of videos.
The first thing you need is a keyword search to find the more relevant keywords for your desired topic. This should be something with a lot of search volume, but not a lot of competition. Then you must:
- Optimize the title so that it contains the keyword.
- Optimize the description to include a keyword and long key phrases.
- Add manual subtitles, YouTube does provide subtitles, but they can be very inaccurate.
Make more regular videos
Most content producers indicate that you should publish more regularly to improve the engagement of your videos. Research has shown that content creators need to create three or more videos a week and be on the platform every day to get the best engagement and growth.
This is a lot of content to produce. Some brands find it easier to shoot four videos a week. They then hold back to ensure that when there is a production problem (equipment failure, power outages, illness), content can still be released.