TikTok New Search Features | Is it a potential threat to Google?

TikTok is a platform that has left a mark on the social media fraternity. They have introduced new features to their platform and have continuously upgraded themselves to make unique changes. The last change in test mode is the TikTok new search features. This feature is the highly anticipated addition to the platform and many other social media platforms are also looking forward to it.

The latest addition to the platform has taken Google by storm. According to reports, the features would force Google to strategize its search options to take a new turn. TikTok has proven to be a threat in the social media industry. It’s gearing up to take on Google Search by improving its search features.

So, for more information, check out the latest article and read on. I am sure you would like to know about this update. I also hope the article will help you get a lot of clarity about the new features.

TikTok new search features

TikTok new search features

TikTok is testing a new feature that helps improve the popular video app platform. The new feature is exciting and highlights the keywords in the comment section and links as search results for the term. The search function in TikTok allows the user to discover content and trends. But now, the enhanced features would take the search capabilities to new heights.

The test feature has shown that TikTok is bringing in the new feature not only to compete with other social media platforms, but also Google. The test is conducted among fewer users, with a handful selected for the test. As of now, TikTok is not ready to officially share anything about the new feature.

Also read What is the trend of butter planks on TikTok and is the viral trend healthy?

Changes to Google’s strategy

Google changes its strategy

The app’s new search function would make it more popular among GenZ and pose a greater threat, even to Google. Google has even vouched for the same. According to Google’s senior vice president, the younger generation is looking for more immersive and unique ways to search for something. That’s why they turn to platforms like Instagram and TikTok.

40% of users belonging to the younger audience turn to other social media platforms for visual content. Therefore, the new update on TikTok has forced Google to change its strategy and reintroduce features that are more compatible with the young generation.

Also read What is the ‘Everything but a backpack day’ trend on TikTok [2022 Updated]

Shut down

When TikTok wants to position itself as a search engine. It must therefore ensure that the results it produces are qualitative and good. Google also needs to keep up with its features to cater to the younger audience’s preferences and meet their demands. We can only wait and see how the features work and are accepted by Gen Z.

Frequently Asked Questions

What are TikTok’s new search features?

This new feature on TikTok would improve the platform’s search results based on the keywords in the comments and links.

Is the new search feature on TikTok a potential threat to Google?

As reports are to be believed, the new search feature on TikTok may hinder Google’s match type as users change their preferences in the match types.

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