Trends and predictions on upcoming features!

Snapchat is known for its fast updates and is currently the most sought after social media platform especially among Gen Z. Snapchat’s features make it stand out from the rest of its competitors. A new year means new changes on your favorite social media platform; more interactive features simply mean more engagement. In this article I will tell you more about it Snapchat Update 2023 and what are the latest features that the platform will include.

Snapchat’s updates are always in line with the needs of the audience. While it can take a lot of effort to keep up with the updates, don’t worry; I’m here to help. So without wasting any time, let’s jump to Snapchat update 2023 and what to expect from the platform in the coming year.

What is Snapchat Update 2023?

The January 2023 Snapchat update was largely in line with the holiday theme and mostly dealt with filters, summaries, or wraps. Now there are huge expectations for Snapchat in the coming months.

In the following, I’ll tell you all about Snapchat’s latest features and plans for the year 2023.

1. Three new features for Snapchat+

Snapchat Update 2023

In 2022, Snapchat introduced its paid premium service called Snapchat plus. The service offers a wide variety of exclusive and pre-release features, along with new features such as a friends solar system, ghost trials, and more.

In 2023, Snapchat is all set to add and edit the features of the app, such as a camera record button, icon, and more in the Snapchat plus features. Snapchat plus users can also change the color or shape of the button to any emoji. Gifting is another feature introduced by Snapchat where a user can gift someone a Snapchat+ subscription for a year.

Also read Snapchat Plus vs Snapchat in 2023 | Is the upgrade worth the buzz?

2. Increasing presence of advertisements

Snapchat Update 2023

Social media platforms are the hub of new age digital advertising; the reach of brands on social media is greater than ever today. Snapchat is all set to push are the Snapchat Story Ads. The ads in Snapchat stories, while ephemeral, will reach a wider audience and the ads will appear in the Discover feed.

Also Read What Does Receive Mean On Snapchat: All Message Icons Explained!

3. Snapchat for political debates

Snapchat Update 2023

Snapchat’s algorithm provides a user with curated content in the Discover feed section. The platform works hard to increase the visibility of politicians on the Snapchat app. It should be noted that given the number of users Snapchat has in the US, it will be a great way to introduce people to contemporary politics. Earlier in 2018, Snapchat was able to register to vote more than 400,000 users.

Also Read Can Snapchat Detect Screen Recording: Get Answer With Proof Here!

4. Paid add-ons for AR lenses

Snapchat Update 2023

This year’s Snap Lens Fest event was held in December, and during the event, Snap announced that the platform is ready to roll out its premium AR lens add-ons. Snapchat’s parent company, Snap, focuses primarily on AR, and the platform is working with the remaining AR developers and creators to develop an enhanced AR ecosystem. Apart from that, AR Spectacles is also expected to launch soon.

Also read Why are random people adding me on Snapchat and how to stop it in 2023

5. Global digital fashion collection

Snapchat Update 2023

We’ve all seen Snapchat and H&M collaborating for the Christmas season recently. A user can try out the three AR Try-On lenses available in both H&M and Snapchat mobile apps. In addition to clothing, Snapchat also collaborates with makeup brands. The latest collaboration is between Snapchat and Allure; they have teamed up to develop lenses for 2023.

Also read This is what happens when you block someone on Snapchat

6. Personalized Snapchat End of Year Stories

Snapchat Update 2023

Personalized Snapchat End of Year Stories is another feature added by Snapchat to showcase your best and most beautiful Snaps of the year in a video format. It should be noted that year-end stories are, in a sense, Snapchat Wrap-Up and then looking back at the year through the best snaps.

Also read shared Snapchat stories: the key to unlocking epic snap ventures in 2023

Shut down

Snapchat is known for its user-friendly updates to keep up with the needs of its young audience. Snapchat upgrades its platform with every update. And with the new year, there are many changes that the platform will incorporate. Know about Snapchat Update 2023 and what we can expect from the platform in the coming year, read the whole article and share it with your friends. Visit Path of EX for all things trending!

Frequently Asked Questions

What is Snapchat Update 2023?

The new features that Snapchat will add in 2023 include:
1. Snapchat introduces paid add-ons for AR lenses
2. Personalized Snapchat End of Year Stories
3. Global digital fashion collection

What are the Personalized Snapchat End of Year Stories?

Personalized Snapchat End of Year Stories is a look back at your best snaps of the year in a short video.

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