As we head into the new year, there are many things that will be updated, including our favorite social media platforms. Instagram has gone through a lot of changes in the past year, including an algorithmic change that favors videos over images on the platform. Instagram was heavily criticized for mimicking platforms such as TikTok and BeReal for introducing a dual camera feature to the platform. In this article I will tell you about the Instagram January update and what new features it will bring to its users.
It’s a great time for content creators on Instagram as the platform introduces many ways for creators to earn on the platform. Instagram has introduced a feature that allows creators to put their content behind a paywall; Furthermore, Instagram said in its recent update that it would allow users to create their own NFTs and sell them on Instagram.
So, without further ado, let’s dig into the January Instagram update and what the new Instagram update is all about.
What is Instagram January Update about?
As I said before, it’s a great time for entrepreneurs and creators on Instagram. In the article below, I will provide a detailed version of the new features that will be introduced and pushed by Instagram in the coming year.
1. Message labels for business accounts
Instagram is introducing a new set of post labels for business accounts only. The message labels allow a user to handle and manage the customers in their DMs more easily.
To manage customer interactions, there are five new labels for your IG Direct messages. The five labels in your DMs include the following:
The feature was first posted by Sachin Shah on Twitter. The feature seems quite useful and will help small businesses grow. Since both Instagram and Facebook are owned by Meta, the user can also add labels to their Facebook messenger.
The feature was introduced in view of the fact that more than a billion people message businesses every week through Meta’s apps, and to encourage their interaction, the feature was born.
Also read Instagram December Update 2022 | Know all the updates
2. Subscription Service Expansion
Instagram introduced the Gifts feature for creators, another way to monetize content on the platform. The Gifts feature allows a user to earn money through Reels on the platform.
The platform tested its plan back in January and now, after nearly a year, Instagram has decided to expand subscription access to all eligible creators in the US and around the world.
The creator subscription program allows the creators to share their content with subscriber-only feed posts. The users who have subscribed to the content will receive a special badge and access exclusive content on the platform.
Also read What is Disappear Mode on Instagram and how to enable or disable it?
3. Create your own NFTs and sell them on Instagram
Instagram allows creators on the platform to create their own NFTs and sell them directly to fans in the app. This is another way to ensure creators benefit more from the platform.
Meta has been testing the feature on a small group of creators in the US and the feature is likely to be rolled out to a wider audience. Instagram is getting an in-app tool that allows users to create their NFTs and sell them to their fans.
Also read Instagram Locket Update 2022: get to know it now!
4. Leave a note
Another interactive feature that Instagram introduced in December that will be pushed over the next year is Instagram Notes. This feature allows the user to share disappearing content with their close friends or mutual followers.
Instagram notes appear above your app’s direct message screen. A user can post their thoughts on Instagram using text and emojis with a limit of 60 characters. It is at a user’s discretion to add as many notes per day as you like, but only the recent ones will appear in the section.
Also read How to Disable Instagram Notes | Know how to use the updated IG
Instagram is known for its ever-changing trends and updates. In recent months, Instagram has seen a lot of changes for creators and their fans on the platform. Know about, Instagram January update and what new features it will bring to its users, read the whole article and share it with your friends. For more trending stuff, check out Path of EX.
Frequently Asked Questions
What is the Instagram January Update?
With the new Instagram update, creators can get message tags for business accounts, there’s an expansion of the subscription service, and they can create their own NFTs and sell them on Instagram.
What are post labels for business accounts on Instagram?
The message labels for business accounts allow a user to handle and manage the customers in your DMs more easily.
What is an Instagram creator subscription program?
The creator subscription program allows the creators to share their posts with subscriber-only feed posts.