Building an engaged community on Instagram is a lot to accomplish. You have to plan the process wisely. Calculate desired performance, analyze recent content with maximum engagement, find the best time to post on Instagram, and monitor your Instagram insights. Now is the best time to post on Instagram on Saturday.
Instagram has launched various features such as Instagram reels, stories, IGTVs and live rooms to engage more with the users. It is mandatory to master these features to handle the algorithm. However, your ideas and tactics need to change and be reviewed regularly to keep up with the science of the Instagram algorithm in 2022.
Instagram is always evolving and we have no idea where the math of the Instagram algorithm will lead. These strategies and techniques can help your business keep up and beat the Instagram algorithm effectively. Let’s take a look at the best time to post on Instagram on Saturday.
Best time to post on Instagram on Saturday
According to my research with more than three industries and ten accounts, the best time to post to Instagram is on Saturday around 9am. We consider the time when most people are online is the best time to post on Instagram. More active users mean more engagement at that point.
Why is 9am the best time to post to Instagram on Saturdays?
Saturday is the best day of the week for many people because it’s the weekend. Everyone will have many plans for the next two days. So most people will not be available on social media on weekends. People are more likely to check their phone after being offline for a while. Saturday at 9am is the time they check their phone before they are unavailable.
Also read Best time to post on TikTok | 2 easy steps
How Instagram Algorithm Works
The first thing to understand about the Instagram algorithm is that it is not a single-coded system. The Instagram algorithm is a combination of codes that are composed differently for each user for each section of Instagram.
Instagram used to have only one policy to display content in chronological order, but now they rank each content appropriately for each user. The Instagram feed algorithm knows what you’d like to see first. Instagram explorer page knows the content you might like but haven’t explored yet.
If you have two accounts on Instagram, you know that the content you see is different, even if the same person manages both accounts. It is the best example to see the efficiency of Instagram’s advanced new algorithm. They are built differently to specifically fit each user’s niche and interest.
Also read The Best Time To Post To Twitter To Make Your Tweets Fly
Instagram algorithms examine your past interaction history, post information, user activity, ads they click and the data available about them, and display the most appropriate feed for them. After TikTok came along, every other platform understood the impact of short videos and changed its algorithm.
Recently, Instagram has started promoting Instagram’s full feed feature to promote video content on the platform. The new algorithm also limits spam and bots. you can’t do it ‘Like for Like’ and ‘Follow for follow’ not anymore.
How algorithm works at times of day
Weekends are for friends and family. Most people go hiking, biking or paragliding with friends on the weekends. Whatever your plans, you don’t want to miss out on the fun. So it is more likely that you are not wasting time on social media. 9am could be the perfect time to check out any update on what the weekend will be like for others. Then you go for yours.
Also read Best time to post to Facebook for maximum likes and engagement
The Instagram algorithm works in a sophisticated way. It collects a lot of information about the user and customizes the feed based on their preferences. It has only one goal: to make the user more attached to the platform.
Engagement on each platform is high on various occasions such as 6am, 11am, 6pm and 7pm. If you observe time, you can understand its basics. People are free in these times. Everyone tends to check their phone as soon as they wake up and before going to bed. People check updates on breaks or on the way home on the subway.
The Instagram algorithm is all about understanding your biological and social timeline and serving you content based on that. Apart from this, your recent searches, viewing history, the niche of your followed pages and watch time on content are also considered crucial for customizing content.
Here I have elegantly covered most of the basics of an Instagram algorithm and how it works on a day-to-day basis. The article also covered the best time to post to Instagram on Saturday. Don’t just make sure to post at the best time, but always ensure the quality of your content. Use catchy captions and trending hashtags. I hope the article was enlightening and I am delighted to know your comments.
Have a nice day people!
Frequently Asked Questions
1. When is the best time to post on Instagram on Saturday?
The best time to post to Instagram on Saturdays is around 2pm.
2. When is the best time to post on Instagram?
6am, 2pm and 6pm are the best times to post on Instagram as engagement will be high.
3. When is the best time to post on Instagram?
You should post around 8 a.m. to 11 a.m. on weekdays to get more engagement with your post on Instagram. 7pm is the best time to post on Instagram on Sundays. In addition to looking for a good time to post, you also need to create original content to have more reach. Correct use of captions and hashtags are the bonus points.