When is the best time to post to Instagram on Friday in 2022?

Switching to a business account is a must to manage your Instagram account in a professional manner and thus get more engagement. It indirectly signifies Instagram’s stance to think of itself as more of a marketing platform than an entertainment site. Knowing the best post time is the first step to understanding the Instagram algorithm. Here is the best time to post on instagram on friday.

Constantly go through your Instagram insights and jot down every detail about your audience. There are two things to keep in mind when you are about to post content on Instagram. Is my target audience now active and posting consistent? You should find the perfect time to post and post at least twice a day.

Understand your niche and target audience and target audience. Create content that appeals to them. Post it at the right time. These are the three golden rules to master the Instagram algorithm. Now is the best time to post on Instagram on Friday.

Best time to post on Instagram on Friday

Instagram logo;  best time to post on instagram on friday

According to my research with more than three industries and ten accounts, the best time to post to Instagram is around 2pm on Fridays. We consider the time when most people are online is the best time to post on Instagram. More active users mean more engagement at that point.

Why is Friday at 2pm the best time to post on Instagram?

The best time to post to Instagram on Fridays is around 2pm. A platform considers a time to be the best time to post when it has the maximum number of active users at that particular time. 2 p.m. is the time when people go back to work or class after a lunch break. Everyone checks their social media for the last time until the boss or teacher comes.

Also read Best time to post to Facebook for maximum likes and engagement

How Instagram Algorithm Works

The first thing to understand about the Instagram algorithm is that it is not a single-coded system. The Instagram algorithm is a combination of codes that are composed differently for each user for each section of Instagram.

Instagram logo in camera shape;  best time to post on instagram on friday

Instagram used to have only one policy to display content in chronological order, but now they rank each content appropriately for each user. The Instagram feed algorithm knows what you’d like to see first. Instagram explorer page knows the content you might like but haven’t explored yet.

If you have two accounts on Instagram, you know that the content you see is different, even if the same person manages both accounts. It is the best example to see the efficiency of Instagram’s advanced new algorithm. They are built differently to specifically fit each user’s niche and interest.

Also read The Best Time To Post To Twitter To Make Your Tweets Fly

Instagram algorithms examine your past interaction history, post information, user activity, ads they click and the data available about them, and display the most appropriate feed for them. After TikTok came along, every other platform understood the impact of short videos and changed its algorithm.

Instagram logo;  best time to post on instagram on friday

Recently, Instagram has started promoting Instagram’s full feed feature to promote video content on the platform. The new algorithm also limits spam and bots. you can’t do it ‘Like for Like’ and ‘Follow for follow’ not anymore.

How algorithm works at times of day

The Instagram algorithm works in a sophisticated way. It collects a lot of information about the user and customizes the feed based on their preferences. It has only one goal: to make the user more attached to the platform.

Engagement on each platform is high on various occasions such as 6am, 11am, 6pm and 7pm. If you observe time, you can understand its basics. People are free in these times. Everyone tends to check their phone as soon as they wake up and before going to bed. People check updates on breaks or on the way home on the subway.

Instagram logo;  best time to post on instagram on friday

The Instagram algorithm is all about understanding your biological and social timeline and serving content based on it. Apart from this, your recent searches, viewing history, the niche of your followed pages and watch time on content are also considered crucial for customizing content.

Also read Best time to post on TikTok | 2 easy steps

If you are a person who works in an office with 11am as a break, Instagram understands that you are active during these times and prepares all the interesting things for you when the clock strikes 11am. That’s why it’s important to know the best time to post to Instagram for your target audience: only post content when it’s available.

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Shut down

Instagram is an excellent tool these days to boost your brand online. It has many features that will stimulate a wide range of users. Getting to grips with Instagram algorithms will help you find your audience and perform better. Here I have mentioned the best time to post on Instagram. To find out the best time to post to Instagram on other days, visit Path of EX. I hope the article was helpful and let me know your comments.

Good luck!

Frequently Asked Questions

1. When is the best time to post on Instagram on Friday?

The best time to post to Instagram on Fridays is around 2pm.

2. When is the best time to post on Instagram?

6am, 2pm and 6pm are the best times to post on Instagram as engagement will be high.

3. When is the best time to post on Instagram?

You should post around 8 a.m. to 11 a.m. on weekdays to get more engagement with your post on Instagram. 7pm is the best time to post on Instagram on Sundays. In addition to looking for a good time to post, you also need to create original content to have more reach. Correct use of captions and hashtags are the bonus points.

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