What sets Twitter apart from other social networking services in its category? The difference is that it has more influence than entertainment. You only have 280 characters to grab your audience’s attention in your microblogging space. So, how do we increase the likelihood of more engagement with our tweets? You do that by posting at the right time. Now is the best time to post to Twitter on Saturday.
According to reports, 42% of Americans check Twitter at least once a day, and 25% check it multiple times. Mornings are the best time to interact with your Twitter audience, because that’s when everyone scrolls through their accounts before going to work or between jobs. People are usually head down during working hours, so in the evenings there is little interaction on the platform.
Twitter engagement is determined not only by the number of likes and retweets your tweet receives, but also by the brand you mention, embedded media and links you provide. It only works if you send the tweet at the right time. Scroll down to learn more about Twitter’s algorithm and the best time to post to Twitter on Saturdays.
Best time to post to Twitter on Saturday
As you know, Saturday is the weekend planned with friends and family. Even Saturdays are better than Sundays for posting content. So 5pm to 9pm is the best time to post to Twitter on Saturdays.
Why 5pm and 9pm are the best time to post to Twitter on Saturday
Identifying the right time to post to Twitter can help you work smart by focusing on quality content. Weekends generally give a superficial involvement. It is better to post on Saturday than on Sunday.
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However, when I combined the data collected by Path of EX, I came to the conclusion that people are more engaged on Saturday nights than at any other time because they tend to be busy with other activities on the weekend. So I’d rather have the creators publish their tweets between 5pm and 9pm.
How does the Twitter algorithm work?
Twitter has multiple algorithms on its platforms such as recommended accounts and top tweets. Twitter itself defined its algorithm as: “A stream of Tweets from accounts you’ve chosen to follow on Twitter, as well as recommendations of other content we think you might be interested in based on accounts you interact with often, Tweets you interact with, and more.”
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Twitter trends, topics, recommendations, notification tab, exploration page and home timeline are triggered with the Twitter algorithm. When Twitter launched in 2006, Twitter’s timeline was in reverse chronological order of tweets from the person you follow, which is a pretty simple setup. If more people join, Twitter will have to adapt an algorithm for each user.
Like many other platforms, Twitter has also joined the team that doesn’t make algorithms fully public. I did, however, find some interesting conclusions from the study. There are mainly four things that influence the Twitter algorithm, which can be useful to a creator: recency, engagement, rich media, and activity. Let’s see how the algorithm works at times of day.
How does the algorithm work at times of day?
Knowing the best time to post to Twitter can be tricky, as it largely depends on your niche’s audience. In general, there are some standard hours when people are most active online. Other than this, you need to learn more about your audience using Twitter analytics.
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Consistency is key to making the Twitter algorithm. Make sure you have an active presence on Twitter so that your audience will meet you often. Try to post content at the same time every day. Focus on the quality of content and use trending hashtags for maximum reach. Engagement with your tweets affects the Twitter algorithm. Consistently maintain an active audience for your content.
Ask compelling questions, use relevant captions with trending hashtags, participate in popular Twitter campaigns, and interact with other creators. Observe your competitors in your niche and note their activities. Respond quickly to any engagement on your feed. If someone comments or retweets your tweet, let them know your gratitude. If you’re still struggling with algorithms, use Twitter ads to increase your engagement.
Twitter is one of the most powerful social media channels available. Other platforms may have a huge readership, but Twitter caters to the right demographic. When you use Twitter to advertise, you reach the people who need to see it. I have described the Twitter algorithm and the optimal time to tweet on Saturdays in this article. Share this with your Twitter followers now!
Frequently Asked Questions
1. When is the best time to post to Twitter on Saturday?
On Saturdays, 5pm to 9pm is the best time to post on Twitter.
2. When is the best time to post on Twitter?
Early mornings are good for engagement as more people check their feeds for the latest news and updates.
3. How do you find the best time to post on Twitter?
Analyze your audience engagement using Twitter analytics. Observe the activity of your competitors. Stay active on your Twitter and engage your audience.