YouTube Beauty Fest 2022

YouTube is back with its Beauty Fest! YouTube Beauty Fest 2022 will be the second year of the annual YouTube event. And it just keeps getting bigger, better and more amazing. This year we can expect innovations with new and exclusive launches among all the great.

YouTube launches its Shoppable Shorts for the first time† This new addition to YouTube just makes shopping experiences easier and happier! Just like shopping for beauty products and cosmetics should be, right? Shoppable Shorts will be launched on the day of the event itself. You can try this feature and buy your favorite beauty products right away!

Enough about what’s new at the YouTube Beauty Fest 2022. Let’s get into the details of the events. When will it happen? Where can you see it? But especially what beauty brand you can expect on the day of the event. And which YouTube Beauty Creators will be present at the Beauty Fest this year!

When is YouTube Beauty Fest 2022?

YouTube’s Beauty Fest 2022 will be held in Los Angeles this year. The event is on June 16 at 4pm PST. It is the second year of this annual event. And it looks like this is a party to attend! You can stream the event live from Beauty Fest’s official YouTube page.

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Creators you can expect at YouTube Beauty Fest 2022

YouTube Beauty Fest is expected to be with over 30 creators and celebrities this year. Beauty Fest, 2022 will feature celebrities Kehlani, Gwen Stefani, Hailey Bieber, Amber Scholl, Ashley Graham, Tracee Ellis Ross and Allyiah Gainer.

YouTube Beauty Fest 2022

Beauty creators PatrickStarrr, Safiya Nygaard, Simply Nailogical, Sir John, SSSniperwolf, Arnell Armon and Manny MUA will also be in attendance, among other major creators.

YouTube Beauty Fest 2022

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Beauty brands on YouTube Beauty Fest 2022

YouTube Beauty Fest just keeps getting better and it’s only its second year. We have big names in the beauty industry now entering the ever-expanding world of YouTube. We can expect an exclusive look and updates from major brands such as Glossier, Donni Davy’s Half Magic Beauty, Olaplex, Tracee Ellis Ross’s Pattern Beauty, SKIN by Winnie Harlow and many more.

YouTube Beauty Fest 2022

YouTube Beauty fest is also becoming a shopper’s paradise with major brands such as Dyson, Fenty Beauty, Lancôme and NuFace. Along with these brands, the Beauty Fest will also become a launch pad for many of its own creators’ brands. Some of the new launches that everyone is enjoying include TZN Cosmetics (Sir John), FORVR Mood (Jackie Aina), LaserAway, and Hairitage (Mindy McKnight).

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What’s new this year?

YouTube Beauty Fest is making for the first time Shopable Shorts† This will allow all viewers to purchase the Shorts’ beauty products themselves. What’s even more exciting is the giveaway that Glossier will be hosting on YouTube Shorts. With Shoppable Shorts and all the great brands being part of this year’s Beauty Fest, it’s going to be a great experience. You can shop directly from Shorts from new and exclusive launches.

Shopable Shorts

YouTube will be launching Shoppable Shorts for the first time during the YouTube Beauty Fest 2022. It will allow viewers around the world to shop from the Shorts they will see. The viewers can experience this new feature on launch day via the Livestream† It just makes the beauty shopping experience more fun and relaxing. Isn’t that what beauty shopping should be about?

No more searching for that one shade of red lipstick through the entire catalog. No more worrying about going to a beauty brand’s retail site and spending hours browsing their catalog. Like what you see on the Shorts? Shop from there! This is going to be a game changer for beauty supply shopping.

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Shopable Shorts Challenge

To kick off the Beauty Fest 2022 and get people buzzing, the Shorts Challenge has been launched. This Shoppable Shorts Challenge is brought to you by Glossier in conjunction with YouTube. This challenge starring musician Khelani was launched on June 8. This was also the launch of Glossier’s latest cosmetic No.1 Pencil. This was launched exclusively on YouTube Shorts. The challenge runs until June 16.

YouTube Beauty Fest 2021

YouTube Beauty Fest 2022

YouTube’s first Beauty Fest was held on May 14, 2021. This was the first time YouTube’s entire Beauty Community could come together and celebrate. It was more than a competition, it was a celebration for all its creators. For all the success the beauty creator has achieved. The creators and their achievements will always be a big part of the YouTube family.

YouTube will remain the first milestone for so many of its creators who later went on their own. This is what makes YouTube and its annual events like the Beauty Fest and Fanfest so special. Creators were given the platform to find their tribe that eventually became their biggest supporters!

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Shut down

YouTube Beauty Fest 2022 will be an event to look forward to! With the launch of Shoppable Shorts, it will also be a great experience for the worldwide viewers! This year’s Beauty Fest is teaming up with big names in the beauty industry such as Fenty Beauty, Dyson and Glossier.

YouTube Beauty Fest 2021 was the first time this annual event was launched. While it was a huge success, we can expect this year’s event to be a great experience for everyone. While the creators celebrate their success on the platform, their fans can also support them and buy their products. We really can’t wait to watch YouTube Beauty Fest 2022!

Which maker are you most looking forward to? Which brands are you going to try out of YouTube Shoppable Shorts? Let us know in the comments below!

Share this with your friends so they know about the Beauty Fest too! We’ll get back to you with the latest trending topics! Until then, keep checking in at Path Of EX!

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